Gen-Z Chosa-Tai
Gen-Z Chosa-Tai (Gen-Z Research Team)
Gen-Z data analysts, each with their unique personalities, analyzes the behavioral data of Gen-Z consumers.
Formed in October 2022 by VALUES, Inc.
They analyze and communicate the "reality of Gen Z" using data from awareness surveys and online behavioral data.
Tammy (Born in '98, likes social media trends), Marron (Born in '98, likes entertainment content), Sera (Born in '98, likes "kawaii" culture), Ban-chan (Born in’99, likes 2D characters)
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公開中の記事
Does Gen Z Prefer Apps Over Websites When Online Shopping?
The Gen Z data analysts at VALUES, Inc. analyzed behavioral data regarding the online shopping consumption among Generation Z. It is said that Gen Z prefers “e-commerce apps” over “e-commerce websites,” but what is true? We will dig deeper, incorporating the honest voices of the Gen Zers.
