Gen-Z Chosa-Tai
Gen-Z Chosa-Tai (Gen-Z Research Team)
Gen-Z data analysts, each with their unique personalities, analyzes the behavioral data of Gen-Z consumers.
Formed in October 2022 by VALUES, Inc.
They analyze and communicate the "reality of Gen Z" using data from awareness surveys and online behavioral data.
Marron (Born in '98, likes entertainment content), Sera (Born in '98, likes "kawaii" culture), Ban-chan (Born in’99, likes 2D characters)
記事総数：2
公開中の記事
Gen Z Search Word Ranking! Why is "Sailor Moon" trending? （May 2023）
In this series, Gen Z data analysts analyze the behavioral data of Gen Z. We will be presenting three trends in Japan based on search rankings: "Tears of the Kingdom," "Sailor Moon," and "sunburn." By integrating data and real Gen Z voices, such as the popularity of Sailor Moon, so we better understand their needs.
Does Gen Z Prefer Apps Over Websites When Online Shopping?
The Gen Z data analysts at VALUES, Inc. analyzed behavioral data regarding the online shopping consumption among Generation Z. It is said that Gen Z prefers “e-commerce apps” over “e-commerce websites,” but what is true? We will dig deeper, incorporating the honest voices of the Gen Zers.
