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English

In this category, we will introduce various surveys published in "Manamina" in English. このカテゴリーでは、「マナミナ」に掲載されているさまざまな調査を英語でご紹介します。


Englishの記事一覧

Investigating how new BTS fans evolve into hardcore fans based on behavioral data

Investigating how new BTS fans evolve into hardcore fans based on behavioral data

BTS debuted in 2013 and took the world by storm from 2019 to 2021. So how do people grow to become hardcore BTS fans? In this article, we will infer how fandoms are formed by analyzing online behavior over the next three years.


What markets are now gathering attention among businesspersons? Survey based on "market size" query search data

What markets are now gathering attention among businesspersons? Survey based on "market size" query search data

It is very important for businesspersons to keep an eye on various markets. Using VALUES' web behavior analytics tool Dockpit, we will investigate and analyze the trends of query searches on "market size" to find out which industries are currently experiencing a rise in interest trends among businesspersons.


Does Toyota ”Perfect Car Diagnostics Test" help promote car purchasing? Analysis using third-party data

Does Toyota ”Perfect Car Diagnostics Test" help promote car purchasing? Analysis using third-party data

Toyota Motor Corporation's "Perfect Car Diagnostics Test" is a tool that recommends a car model that matches the user's needs based off of a questionnaire. We investigate Toyota's customers attraction strategy behind this diagnostic tool, using VALUES' web behavior analytics tool Dockpit.


Frozen bento delivery service competitors closing in on Nosh? An in-depth look at the industry today

Frozen bento delivery service competitors closing in on Nosh? An in-depth look at the industry today

Frozen bento (boxed lunches) delivery became popular with the stay-home lifestyle of the COVID-19 pandemic. Nosh has attracted loyalty with healthy bentos, but similar services, like GOFOOD, Watami Home Meals, and Shokutakubin, also gained traction. In this article, we compare the user trends and explore the industry.


Can Craft Cola Achieve the Popularity of Spiced Curry? Surprising Commonalities Revealed by Keyword Research

Can Craft Cola Achieve the Popularity of Spiced Curry? Surprising Commonalities Revealed by Keyword Research

We will analyze food trends while targeting marketers in the food industry or those interested in trends. Although seemingly unrelated, “craft cola” and “spiced curry” are both unique and playful "health-conscious" foods that "use spices." Here, we analyze the popularity of "craft cola" and "spiced curry."


Yakult 1000…Why is it making a buzz on the internet? Why many are posting about it on social media

Yakult 1000…Why is it making a buzz on the internet? Why many are posting about it on social media

We will analyze food trends targeting marketers who are sensitive to trends in the food industry. The focus is ‘Yakult 1000.’ We hear about ‘Yakult 1000’ everywhere these days, but why has it become so popular? Let’s find out the reason behind Yakult’s popularity by analyzing the search data.


The innovative business model that took SHEIN to the top of the fast fashion industry

The innovative business model that took SHEIN to the top of the fast fashion industry

COVID-19 impacted the fashion industry, contributing to temporary, yet prolonged, closures of shopping centers. Despite tough circumstances, SHEIN, an apparel brand established in China in 2021, continued to grow rapidly. We used VALUES' web behavior analytics tool, Dockpit, to understand SHEIN's strengths.


Sports Streaming Service Market - Has the Number of Users Decreased Due to DAZN's Price Hike?

Sports Streaming Service Market - Has the Number of Users Decreased Due to DAZN's Price Hike?

VOD services are changing the way people watch sports. DAZN has had a remarkable breakthrough in the sports video distribution market, but has its price hike in February this year affected its market share? We will use the web behavior log analytics tool Dockpit to find out.


The personas of convenience store users from app data

The personas of convenience store users from app data

There are approximately 56,000 convenience stores nationwide in Japan. In this report, we will analyze the personas of app users of the three major convenience stores (7-Eleven, Lawson, and FamilyMart) using the newly added app analysis function of "Dockpit."


Survey on the Automotive Subscription Market. Companies are chasing Toyota's KINTO [April 2022].

Survey on the Automotive Subscription Market. Companies are chasing Toyota's KINTO [April 2022].

Automobile subscription services have gained increasing recognition throughout Covid-19. This article analyzes and explains the current status of the automobile subscription market and the companies that provide the service, several years since the beginnings of the service, using website traffic data.


Who are the major players of the Twitter-based word game “Wordle”? An investigation into the online behavior log

Who are the major players of the Twitter-based word game “Wordle”? An investigation into the online behavior log

An investigation has been under way into “Wordle”, a popular Twitter-based word game. We conducted a thorough investigation of the number and characteristics of its users using their online behavior log that we came to know that the game is played by youths, well-offs, and individuals’ genuine interest in learning.


What are the differences between the searches of “medical consultation” and “health consultation”?

What are the differences between the searches of “medical consultation” and “health consultation”?

Values Inc. (online behavior analysis services provider using advanced IT technologies) has conducted a collaborative survey with MRT inc. (medical information platform provider) to quantify consumer insights using online behavior histories and user attributes.


“Non-alcohol” vs “Fine-alcohol” Any differences in their customer bases? An examination based on search data

“Non-alcohol” vs “Fine-alcohol” Any differences in their customer bases? An examination based on search data

You can find non-alcohol beers displayed crammed in convenience stores in Japan. Even though “Strong” was the trends a little while ago, why are non-al and fine-al becoming the trend now? Let’s take a closer look at these from the behavior trends of keywords search users.


Health Tech Case Study For “Google Fit” Users

Health Tech Case Study For “Google Fit” Users

The prolonged Corona disaster has increased people’s interest in everyday health care, and more people are using smartphones and apps to manage these activities. We investigate the cutting edge of health tech to find out who is interested in a free health management app published by Google "Google Fit."


Automotive industry under COVID-19 – In-depth investigation of web trends of each company and consumer activities

Automotive industry under COVID-19 – In-depth investigation of web trends of each company and consumer activities

Due to the COVID-19, consumer lifestyles surrounding automobiles are undergoing major changes. New business opportunities such as EVs (electric vehicles) are also attracting attention. We investigates the trends of automakers and the latest consumer activities.


Did the coming up of robo-advisor services influences mutual funds in Japan?

Did the coming up of robo-advisor services influences mutual funds in Japan?

What are the user trends of robo-advisor services, such as Wealth Navi, Raku Wrap, and folio? This article investigates the changes in user size of robo-advisor services compared to mutual funds and the differences in user demographics by service in Japan.


How have we faced the COVID-19 pandemic? A look back over the past three years.

How have we faced the COVID-19 pandemic? A look back over the past three years.

In Japan, the spread of the COVID-19 has transformed social life and the environment surrounding consumers. We used the the online activity log analysis tool named “Dockpit”, to find out how much impact the COVID-19 has had on Japanese consumers.


Mobile Application Ranking: Lifestyle Apps

Mobile Application Ranking: Lifestyle Apps

The mobile application rankings of this month focus on lifestyle apps. When sorted by number of users, “7-Eleven” comes in first place, followed by “Rakuten Point Club” and “T-POINT”. The following list is the rankings from 1 to 20.


Is “body type analysis” becoming the mainstream for Generation Z? What are the latest search word trends?

Is “body type analysis” becoming the mainstream for Generation Z? What are the latest search word trends?

This is a study of fashion trends among Generation Z women. We analyzed the number of search users, demographics, and the content of the search results for the recently popular “mermaid skirt” and “body type analysis”. In this study, we investigated customer insights when choosing fashion.


Why has “pistachio flavor” products become so popular? A study of consumer trends based on search data.

Why has “pistachio flavor” products become so popular? A study of consumer trends based on search data.

From 2020 to 2021 many pistachio flavored desserts and snacks were released in Japan. But why has pistachio become so popular of late? We analyzed the reasons behind this based on the behavioral patterns of search users and the sales trends of pistachio flavored products.