Analyzing dramas, anime, and games is getting popular among young people! Why is it trending?

Analyzing dramas, anime, and games is getting popular among young people! Why is it trending?

In recent years, there have been lots of “analysis” content, especially popular among young people. They cover a range of subjects, and platforms for expressing insights and “analysis” in writing is gaining popularity. Let's look at data to understand its popularity, different from that of “spoilers” or “synopsis”!


The number of people searching “analysis” has been consistently around 150,000 per month for the past two years

List of articles regarding movies on “RENOTE”

In recent years, you may have noticed that you have been hearing or seeing the word “analysis” more frequently.

The definition of “analysis” is “to do a lot of investigating and thinking in order to clarify,” and a culture of analyzing, particularly TV dramas, movies, games, etc., is emerging. This is a way of enjoying something by “analyzing the meaning of the story or the characters’ lines, future progression, etc., and combining it with previous plots, foreshadowing, and other knowledge.”

Who is interested in “analysis” and how are they acting on that interest? Let's take a look at the data that will help break down and interpret the situation. For the analysis, we will use VALUES’ online behavioral log analytics tool “Dockpit,” which uses data that is updated monthly to analyze competitors’ websites and research trends, accessible all within the browser.

First, the graph below shows the change in the number of people searching for the word “analysis” over the span of the past two years.

Changes in the number of people searching “analysis”
Period: April 2022 - March 2024
Devices: PC & smartphone

We can see that over 150,000 people searched “analysis” consistently over the span of the period. In addition, as interest in the term periodically increased, it is likely that the content that is the subject of the “analysis” changes from time to time.

A wide range of entertainment works, including dramas, anime, and games, are “subjects of analysis”

Next, we will analyze the content that is the subject of “analysis.” The following table shows the rankings of keywords searched in combination with “analysis.”

Ranking of keyword searched in combination with “analysis”
Period: April 2022 - March 2024
Devices: PC & smartphone

From this table, we can see that somewhat abstract nouns such as “movies,” “lyrics,” and “games” rank high. In addition, titles of works from various genres, such as TV dramas and anime, rank high.

Below is a list of the titles and genres of the works. From this, we can see that there is a wide range of genres that are a subject of “analysis” content.

TV dramas: “VIVANT,” “My Family,” “Saiko no Kyoshi”
TV anime: “Attack on Titan”
Anime movies: “One Piece,” “The Boy and the Heron”
Game: “Elden Ring”

Next, let's look at the relationship between “lyrics” and “analysis,” which are ranked second among keyword combinations.
In recent years, popular Japanese songs have become more and more full of words that are difficult to understand after just one listen, and lyrics with complex meanings. People who want to understand such lyrics are likely searching for things like “song title lyrics analysis.”

People also seem to be searching for lyrics of songs in foreign languages, such as K-Pop and Western music. Those who want to quickly find out the meaning of the lyrics explained in Japanese may be searching for “analysis.”

Young people in their 20s and 30s account for about 60% of people searching for “analysis”

Next, we will analyze what type of people are interested in “analysis.”

First, let's look at people searching for “analysis” by gender. From the graph below, we can see that there is almost no difference in gender among people searching for “analysis.” Since “analysis” covers a wide range of content, it is enjoyed by both men and women.

People searching “analysis” by gender
Period: April 2022 - March 2024
Devices: PC & smartphone

What is the age distribution of people searching “analysis”? According to the graph below, young people in their 20s and 30s account for about 60% of people searching “analysis.”

People searching “analysis” by age group
Period: April 2022 - March 2024
Devices: PC & smartphone

As we saw in the previous chapter, the different content that are the subject of the study, such as movies, games, dramas, and songs, are mainly ones that are new and popular at the time. Therefore, it is thought to have a high affinity with young people, who are more likely to be keep up with new content. When young people analyze new content, it may become a hot topic, leading to an even wider range of people analyzing it.

Next is the percentage of people who searched “analysis” by marital status.

People searching “analysis” by marital status
Period: April 2022 - March 2024
Devices: PC & smartphone

The following graph shows that more than 70% of people searching for “analysis” are unmarried. Considering that 60% of people searching for “analysis” are in their 20s and 30s, this is a reasonable result.

It is thought that the proportion of unmarried people living alone is relatively high. Such people may search for “analysis” when they want to share their opinions with someone about a certain piece of content or want to know other people's interpretations.

Are people searching to find an interpretation right after a TV drama aired?

Let’s also look at the time of day that people are searching “analysis.”

As you can see from the graph below, searches peak at 10:00 p.m. Since 10:00 p.m. is at the end of a time frame when TV stations like to broadcast their major TV dramas, it is likely that many people search for the interpretation of the episode immediately after watching it, wanting to know how others understand the episode.

Time of day that people are searching “analysis”
Period: April 2022 - March 2024
Devices: PC & smartphone

Platforms for user-generated content is spreading the culture of “analysis”

Next, we will look at what kind of websites people who search for “analysis” are visiting.

The following table shows the ranking of websites that attracted users searching for “analysis.” As you can see from this chart, media platforms for user-generated content such as “note,” “Ameba Blog,” and “RENOTE” ranked high.

Ranking of websites attracting people searching “analysis”
Period: April 2022 - March 2024
Devices: PC & smartphone

“note” is a media platform operated by note, inc. made for content creators and their supporters. “Ameba Blog” is one of Japan's largest blogging websites, operated by CyberAgent Inc., and is characterized by its wide range of blog designs.

“RENOTE” is a media platform operated by DoubleDown Inc. that promotes itself as “a guidebook for pop culture and entertainment created by everyone.” It is characterized by its focus on the entertainment category.

Top page for the PC website for “RENOTE”

Next, let's look at how many articles related to “analysis” have been posted on each media platform. When “analysis” was searched using the search box on each media platform, the number of articles that came up was as follows:

note: Approximately 10,000 articles
Ameba Blog: Approximately 1,800 blog titles and approximately 50,000 articles
RENOTE: Approximately 160,000 articles

These results show that these media outlets do indeed post a large amount of content related to “analysis.”

All of these media platforms are characterized their user-generated content that allow users to express their opinions in writing. By writing down their “analysis,” users can process and sort out their own thoughts. And by sharing them, users can see others’ reactions and the different opinions, which helps further deepen their “analysis.”

Are the demographics for people searching “analysis,” “spoilers,” and “synopsis” different?

Lastly, let's look at search words similar to “analysis” (words that are searched for in a similar way). The following table shows the ranking of words similar to “analysis.”

Ranking of similar words as “analysis”
Period: April 2022 - March 2024
Devices: PC & smartphone

From this table, we can see that the number of users who searched for “spoiler” and “synopsis” was particularly high. So how do people who search “spoiler” and “synopsis,” which are similar words to “analysis,” think differently from those who search for “analysis”?

Let's compare the rate of keyword combined use (the percentage of people searching both search terms).

First, let's look at the rate at which “analysis” and “spoiler” are searched together.

Venn diagram of the combined use for “analysis” and “spoiler”
Period: April 2022 - March 2024
Devices: PC & smartphone

The combined Venn diagram above shows that people who search for both “analysis” and “spoiler” account for 13.4% of the total, which is not a very high percentage.

Similarly, let's look at the “analysis” and “synopsis” in the same way.

Venn diagram of the combined use for “analysis” and “synopsis”
Period: April 2022 - March 2024
Devices: PC & smartphone

We found that only 10.6% of people searched for both, which is not a very high percentage.

From these points, we can surmise that even if similar keywords are searched together, the people searching are different. In general, “analysis” content tends to interest people who already know a certain amount on the subject, while “spoilers” and “synopsis” are often searched for by people who know very little about the content and want to quickly find out what it is about. We mentioned earlier that “analysis” searches were most common around 10:00 p.m., right after the broadcasting of the TV drama ends, and we can see a trend of “analysis” searches being used to find deeper interpretations.

Summary

In this article, we have analyzed the “analysis” content from various perspectives.

Many of those who search for “analysis” are young men and women in their 20s and 30s, who are trend-conscious and quicker when it comes to keeping up with new things. “Analysis” covers a wide range of entertainment-related content. User-generated content, where people can clearly express their personal opinions, has become popular as a place for “analysis.” Furthermore, it is believed that many people who are interested in “analysis” are already familiar with the subject of analysis to some extent.

“Analysis” is thought to be a new way of enjoying content among young people. The best part of “analysis” content is that it allows you to enjoy your favorite works/topics on a deeper level by combining it with knowledge and experiences outside of the subject itself, rather than simply enjoying it. Another factor behind the popularity of “analysis” is the wide range of ways it can be enjoyed, whether online or in real-life conversations, and whether it can be enjoyed alone or with others.

Content that stimulates the desire to “analyze” will likely continue to appear in the future, continuing to create new groups of people who love “analyzing.”

About Dockpit

▼Data from Dockpit was used in this case study. Dockpit is an online behavior analytics tool provided by VALUES, Inc., and it allows you to access online behavioral data (updated monthly) via your browser so you can research competitor websites and investigate trends. There is a FREE version of Dockpit, so if you are interested in using it, please register below.

dockpit Get free version

※日本語での記事はこちらをご確認ください

若者層に広がるコンテンツの「考察」ブーム。検索データの分析からその思考に迫る

https://manamina.valuesccg.com/articles/3361

ここ数年でよく耳にする、コンテンツへの「考察」。若年男女の間で特に人気になっています。対象となるコンテンツは幅広く、自分の意見を文章で表現できるメディアが「考察」の場として人気を集めています。「ネタバレ」「あらすじ」の検索者とは異なる「考察」人気の背景を、データから探ります!

この記事のライター

Born and raised in the Bay Area, U.S.A, I was fascinated by the different social and purchasing behaviors between Japanese and American consumers. I studied communication for undergrad and international marketing for my graduate studies. My professional background is in bilingual recruitment and Japanese-English translation.

関連する投稿


レトロブームで再燃? コンデジやチェキ、写ルンですの消費者ニーズをデータで深掘り

レトロブームで再燃? コンデジやチェキ、写ルンですの消費者ニーズをデータで深掘り

「コンデジ」「チェキ」「写ルンです」。この言葉を聞いて懐かしいと思う大人は多いかもしれません。スマートフォンの普及によって、カメラを買う機会は減少傾向にありました。しかしながら、最近はZ世代の間で「レトロ」が注目を集め始め、コンデジブームがやってきました。データ分析を通してそれぞれのカメラの関心層を分析します!


【調査リリース】4大SNSのヘビーユーザーを比較調査!X利用者はフォロー/シェア等での割引施策参加に積極的、 TikTok利用者は高価でも衝動買いの傾向

【調査リリース】4大SNSのヘビーユーザーを比較調査!X利用者はフォロー/シェア等での割引施策参加に積極的、 TikTok利用者は高価でも衝動買いの傾向

アプローチしたい顧客セグメントに到達するためには、コミュニケーション媒体として適切なSNSを選定し活用することが重要です。数多くの新興SNSも登場する中、どんなユーザーがどのSNSを選び、どのような購買活動をしているのか。今回は4大SNSとも言える、Facebook、Instagram、TikTok、X(旧Twitter)それぞれのヘビーユーザーの属性、購買動機や興味関心などのサイコグラフィック、メディアの利用状況や消費行動などを調査し、ユーザープロファイルを作成しました。


Z世代はクラファンも推し活感覚?20代の約4割は「特定のクリエイターやアーティストを応援したい」【僕と私と調査】

Z世代はクラファンも推し活感覚?20代の約4割は「特定のクリエイターやアーティストを応援したい」【僕と私と調査】

僕と私と株式会社は、全国の20代~60代の男女を対象に、クラウドファンディングに関する意識調査を実施し、結果を公開しました。


人気デリバリーアプリ「Uber Eats」「出前館」「menu」「Wolt」のポジション分析 | コロナ初期からの変化は?【2024年最新版】

人気デリバリーアプリ「Uber Eats」「出前館」「menu」「Wolt」のポジション分析 | コロナ初期からの変化は?【2024年最新版】

ここ数年で需要が高まったデリバリーアプリ。コロナ禍に利用し始めた人も多いのではないでしょうか。デリバリーサービスが注目され始めて数年が経った今、需要はどう変化したのか、また各社アプリを今利用しているのはどのような人たちなのか、人気デリバリーアプリの「Uber Eats」「出前館」「menu」「Wolt」を比較しながら分析します。


平成女児に人気再燃のセーラームーンとプリキュアはなぜ数十年にわたり愛される? ファン層の特徴から分析!

平成女児に人気再燃のセーラームーンとプリキュアはなぜ数十年にわたり愛される? ファン層の特徴から分析!

30周年を迎えた「美少女戦士セーラームーン」と20周年を迎えた「プリキュア」。この2つの作品名を聞いたことがない方はいないでしょう。セーラームーンは特に女性人気が高く、プリキュアは男女どちらからも愛されているようです。本記事では、この2つの作品のファンについてより深く分析します。また、ファンの特徴から作品が愛される理由を考察します。


最新の投稿


データ・ワン、実店舗購買データを元に類似顧客を推計して配信する新広告ソリューションの提供開始

データ・ワン、実店舗購買データを元に類似顧客を推計して配信する新広告ソリューションの提供開始

株式会社データ・ワンは、株式会社NTTドコモが保有するドコモ独自の顧客プロファイリングAIエンジン「docomo Sense™」を活用した広告ソリューション「co-buy® Audience Plus(コーバイ・オーディエンスプラス)」の提供を開始したことを発表しました。このソリューションにより、データ・ワンが保有する小売事業者の購買データを元に類似顧客を推計し、質の高さとリーチ量を兼ね揃えた広告配信が可能となるといいます。


スマホゲームを毎日プレイする人が約7割!全世代の女性に好かれる「ディズニーツムツム」【クロス・マーケティング調査】

スマホゲームを毎日プレイする人が約7割!全世代の女性に好かれる「ディズニーツムツム」【クロス・マーケティング調査】

株式会社クロス・マーケティングは、スマホゲームを月1回以上プレイしている全国15~69歳の男女を対象に「ゲームに関する調査(2024年)スマホゲーム編」を実施し、結果を公開しました。


日用品は同じ商品を繰り返し買う"安定派"の一人暮らし女性が約8割!一方で約3人に1人が新商品を衝動買いした経験あり【eBay Japan調査】

日用品は同じ商品を繰り返し買う"安定派"の一人暮らし女性が約8割!一方で約3人に1人が新商品を衝動買いした経験あり【eBay Japan調査】

eBay Japan合同会社は、全国の一人暮らしをしている女を対象に「日用品の買い替えに関する調査」を実施し、結果を公開しました。


レトロブームで再燃? コンデジやチェキ、写ルンですの消費者ニーズをデータで深掘り

レトロブームで再燃? コンデジやチェキ、写ルンですの消費者ニーズをデータで深掘り

「コンデジ」「チェキ」「写ルンです」。この言葉を聞いて懐かしいと思う大人は多いかもしれません。スマートフォンの普及によって、カメラを買う機会は減少傾向にありました。しかしながら、最近はZ世代の間で「レトロ」が注目を集め始め、コンデジブームがやってきました。データ分析を通してそれぞれのカメラの関心層を分析します!


デジマの課題は「ノウハウ不足」と「ツール」に集中 デジタル顧客体験の改善が明確な注力領域に【Repro調査】

デジマの課題は「ノウハウ不足」と「ツール」に集中 デジタル顧客体験の改善が明確な注力領域に【Repro調査】

Repro株式会社は、消費者向けWebサイト・サービスを保有する企業の事業・サービス責任者を対象に、「Webサイトの活用状況に関するアンケート」を実施し、結果を公開しました。


競合も、業界も、トレンドもわかる、マーケターのためのリサーチエンジン Dockpit 無料登録はこちら

アクセスランキング


>>総合人気ランキング

ページトップへ