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The big three game hardware survey ～ Survey on Nintendo Switch’s target customers

While many companies have been hit by COVID-19, the video game industry is doing well due to the stay-at-home demand. What are the differences between Nintendo Switch and other game consoles? We will analyze the target audience for each console and explore the appeal of the Nintendo Switch.

What wins the hearts of Gen Z customers? A discovery of the needs and trends by search activity

Generation Z is a population receiving rising attention in recent marketing campaigns. They are called “digital natives,” having grown up with digital devices, and are considered to have different values than the previous generations. We explored the next possible trends for Generation Z by analyzing search keywords.

Toyota's "RAIZE" is making great strides! Who are interested in it?

The "RAIZE", Toyota's new compact SUV launched on November 5, 2019, surpassed Toyota Corolla to become the top-selling vehicle in January 2020 and continued to be the top-selling vehicle in February 2020. In this article, we will examine the online behavior of people who visited official website of Toyota's "RAIZE".

Research on the website users and customer attraction structure of the Top 30 home appliance manufacturers in Japan

Dockpit, Values' research tool for marketers, provides industry analysis that allows you to understand the number of website users, user attributes and customer attraction structure for each industry. In this research, we focus on home appliance manufacturers in Japan. We hope this helps your marketing research.

One year after the COVID-19 pandemic, how did Japanese needs for cosmetics change? Data analysis of industry trends

This is a new project to investigate trends in cosmetics in Japan. It has been about a year since the coronavirus outbreak, and the data will give us a retrospective look at how Japanese consumer attitudes toward cosmetics have changed, as well as a forecast of future trends.