Erika Arakaki
Born and raised in the Bay Area, U.S.A, I was fascinated by the different social and purchasing behaviors between Japanese and American consumers. I studied communication for undergrad and international marketing for my graduate studies. My professional background is in bilingual recruitment and Japanese-English translation.
記事総数：47
公開中の記事
Cosmetics are the most popular during the holiday season, and various brands release their Christmas coffrets. A “coffret” is very festive, and because they are limited edition and very rare, popular brands require a reservation to get your hands on them. Today, we will investigate and analyze these popular “coffrets.”
ChatGPT emerged as the pioneer of generative AI in November 2022, and the number of users continued to grow. We conducted research on the number of users and their personas for March 2023 (4 months after its release). Now (after approx. 9 months), we look to see if there have been any changes in ChatGPT's user base.
Gen Z has high interest in the SDGs, is that true? Reality of interest in the SDGs - PART 3
How should companies address their SDGs initiatives for a positive response and effectiveness and create SDGs products that lead to business opportunities? Based on VALUES’ survey and online behavioral data, we researched “action / interest / non-interest" consumers to understand how to approach action/interest groups.
Gen Z has high interest in the SDGs, is that true? Reality of interest in the SDGs - PART 2
How should companies address their SDGs initiatives for a positive response and effectiveness and create SDGs products that lead to business opportunities? Based on VALUES’ survey and online behavioral data, we researched “action / interest / non-interest" consumers to understand how to approach action/interest groups.
Gen Z has high interest in the SDGs, is that true? Reality of interest in the SDGs - PART 1
How should companies address their SDGs initiatives for a positive response and effectiveness and create SDGs products that lead to business opportunities? Based on VALUES’ survey and online behavioral data, we researched “action / interest / non-interest" consumers to understand how to approach action/interest groups.
HERSHEY’Sの「Better-For-You」戦略など...海外トレンドに見るビジネスの種（2023年12月）
海外からやってくるトレンドが多い中、現地メディアの記事に日々目を通すのはなかなか難しいもの。そこでマナミナでは、アメリカ出身の著者が、海外メディアの情報をもとに世界のトレンドをピックアップしてご紹介します。今回は「食」のトレンドに注目。ダイエット目的での利用が増えている「オゼンピック」やHERSHEY’Sの「Better-For-You」戦略、丸亀製麺の海外戦略などを紹介していきます。
What factors make a game popular? Analyzing a very popular Nintendo Switch game
We live in an era where we consume large amounts of content. What make certain content popular? We will focus on the Nintendo Switch game the “Watermelon Game” that gained sudden popularity in Japan, and by analyzing consumers reacting to the trend, we will study the factors that made it buzz.
Analyzing Chiikawa (= Something Small and Cute) fans! Why are adults so hooked?
In recent years, the character Chiikawa has rapidly gained popularity among adults. In this article, we explore the fascination with the character by analyzing the Chiikawa fan persona. We will also examine how brand collaborations affected “Oshikatsu,” the marketing strategies, and the actual “Oshikatsu” activities.
Japanese “omakase” meets Thai food culture! What are the reasons for its popularity?
Japan’s “omakase” is becoming popular in Thailand. “Omakase” is often associated with luxury, and in Thailand, it can be 10 to 100 times the price of food stalls and other restaurants. We explore how the Thai culture of dining out, the growing middle-income class, and the social media contributed to its popularity.
The coffee market heats up in China: Power of the young consumers and diversifying sales methods
The popularity of coffee has been growing in China, becoming a part of everyday life. Younger consumers “updating” their coffee consumption style and the diversification of sales methods are major factors. We will provide an overview of China's coffee market using data and introduce the main factors behind its growth.
「Gut Health」「タトゥーツーリズム」など...海外トレンドに見るビジネスの種（2023年10月）
海外からやってくるトレンドが多い中、現地メディアの記事に日々目を通すのはなかなか難しいもの。そこでマナミナでは、アメリカ出身の著者が、海外メディアの情報をもとに世界のトレンドをピックアップしてご紹介します。今回は、新しいウェルネストレンド「Gut Health」や、旅行先でタトゥーを入れる「タトゥーツーリズム」、日本でも徐々に広がりを見せている「ジェンダーレスファッション」に注目しました。
「クワイエット・ラグジュアリー」「Japandi」など...海外トレンドに見るビジネスの種（2023年10月）
海外からやってくるトレンドが多い中、現地メディアの記事に日々目を通すのはなかなか難しいもの。そこでマナミナでは、アメリカ出身の著者が、海外メディアの情報をもとに世界のトレンドをピックアップしてご紹介します。今回は、ロゴに頼らないシンプルなデザインで、スローファッションの考え方とも通ずる「クワイエット・ラグジュアリー」と、日本の「侘び寂び」とスカンジナビアの「ヒュッゲ」を融合させたスタイル「Japandi」に注目しました。
Recently, “retinol” is promoted in ads for its wrinkle-reducing effects. Once considered difficult to incorporate into cosmetics, many Japanese and Korean cosmetics now have retinol products. What made people interested? We compared it with data for the ingredient cica, which has exploded in popularity in recent years.
7 cutting-edge marketing examples of banking apps around the world
For financial institutions, apps are important channels for connecting with customers. However, there are common concerns that “the number of users show little growth” or they are “not making effective use of the customer base.” We will introduce examples of how financial institutions are marketing their apps.
Are non-gamers also using it? Usage trends of the new sleep app Pokémon Sleep
Pokémon released a new sleep app . What kind of people are using Pokémon Sleep, the game app attracting attention that uses sleep? We investigated its usage following its release and the nature of its users.
What kind of people use Threads? Will it be the alternative to Twitter?
On July 6, 2023, Meta announced its new social media platform Threads, and it had over 100 million users in just five days after its release, becoming a potential candidate for replacing X (formerly Twitter). We will be analyzing the personalities of Threads users and predict future trends.
「ソーバーキュリアス」なZ世代の飲酒量が減少。低アルコール・ノンアルコール飲料への注目
「ソーバーキュリアス」という言葉をご存じでしょうか。「ソーバーキュリアス」は「Sober（しらふ・酔っていない）」と「curious（好奇心が強い）」を組み合わせたイギリス発の言葉で、飲酒しない生活に興味を持ち、あえて飲まない生活をするという意味です。 Z世代のユニークな価値観も影響して、「ソーバーキュリアス」を実践する人が増加し、アルコール消費が減少中です。世界でもアルコール飲料会社や飲食店が、購買力を持つZ世代を理解し、さまざまな工夫をこらしたビジネスを生み出しています。
Following the “Korean” and “Chinese” trends among Gen Z, the popularity of “Thai cosmetics” and “Thai beauty” is growing on social media. We will introduce the appeal of “long-lasting” Thai cosmetics that remains “smudge-free” in the hot and humid climate of Thailand and that continue to evolve in its own unique way.
Ghibli's latest work "The Boy and the Heron”: successful advertising-free strategy
"The Boy and the Heron," Director Hayao Miyazaki's first feature film in 10 years, was released in July 2023. It attracted attention for its unconventional release, with no ads, previews, announcements for its casting, etc. We will investigate consumer behaviors surrounding Studio Ghibli's "The Boy and the Heron.”
Investigating trends in the growing gummy candy market: Gummy candies can improve sleep quality?
Trends are always changing in the candy industry, with new products hitting the market daily. We investigated the recent markets trends surrounding gummy candy and compared it with that of gum, a popular treat that is also a snack that people like to chew on when they are hungry.
