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What is "Time Performance"? Marketing Case Study of "Taipa Supremacy" Among Generation Z

What is "Time Performance"? Marketing Case Study of "Taipa Supremacy" Among Generation Z

Many Gen Zers are conscious of “taipa," short for “time performance," in various aspects of their daily life. So much so that the term "taipa supremacy" has emerged. This case study provides an overview of "taipa," its values, and marketing examples to understand the psychology and latest trends among Gen Zers.


Cluster analysis of those interested in "Fuel Efficiency"

Cluster analysis of those interested in "Fuel Efficiency"

Gasoline prices have skyrocketed due to high prices of crude oil, affecting logistics and putting a strain on household budgets, influencing a greater awareness in energy conservation. Using VALUES’ online behavior analytics tool “story bank,” we conducted a cluster analysis of people interested in "fuel efficiency."


Popular AI Image Generators, “Midjourney” and “Stable Diffusion.” Who are giving attention?

Popular AI Image Generators, “Midjourney” and “Stable Diffusion.” Who are giving attention?

We will investigate "Midjourney" and "Stable Diffusion" AI Image Generators, which allow anyone to generate images from keywords. Let’s look into it users, its purpose, the reason for its popularity, and its strengths. We will analyze the data of the interest group and analyze our user experience.


Toyota, Nissan, Honda: Analysis of Top Automotive Companies' Strategies seen from each websites

Toyota, Nissan, Honda: Analysis of Top Automotive Companies' Strategies seen from each websites

The automotive industry suffers from semiconductor shortage due to the pandemic and war in Ukraine. However, the industry is experiencing a major shift to EVs, globally. Japan, a major auto manufacturing market, is seeing changes in the industry’s digital. We explore websites of three major auto manufacturers.


Website traffic increased by 12 times in one year! Analyzing the "Smart Brain Dock" strategy with online behavioral data

Website traffic increased by 12 times in one year! Analyzing the "Smart Brain Dock" strategy with online behavioral data

"Smart Brain Dock" rebuffs the idea that brain docks are time-consuming and provides viewable test results within 30 minutes. Why has this service attracting more and more user interest? This time, we will analyze Smart Brain Dock's customer attraction strategy using VALUE's online behavior analytics tool Dockpit.


The Butterfly Circuit: Eight Motives for Information-Seeking and Creative Ideas that Stick with Consumers

The Butterfly Circuit: Eight Motives for Information-Seeking and Creative Ideas that Stick with Consumers

The "Butterfly Circuit," a framework developed in collaboration with Google, describes the information-seeking process that leads to a purchase. We will present the reality of information-seeking considering the "Butterfly Circuit," its application to communication strategy, and provide insightful suggestions.


What apps are popular among different generations? Trending apps of 2022 by age group

What apps are popular among different generations? Trending apps of 2022 by age group

Smartphone apps are now an essential part of daily life. We researched the trending apps of 2022 by age group. The results show many interesting trends, such as the influence of COVID-19, and some age groups use apps with similar functions, but apps offered by different companies.


Characteristics of users using @cosme’s live commerce based on online analytics

Characteristics of users using @cosme’s live commerce based on online analytics

Live commerce is gradually attracting attention in Japan. With the interactive nature between the seller and viewer, companies in different industries are adopting it. We will focus on live commerce adopted by @cosme, a cosmetics and beauty website and investigate the user characteristics of live commerce participants.