Vitamins of interest：Acne & pregnancy vitamins for the young & osteoporosis, high dosage vitamins for the elderly
We analyze food trends, specifically “vitamins,” information that is useful for food-related marketing and health-conscious people. Many want to know how they can reach their daily vitamin requirement, like which foods they should eat. We examine "vitamins" based on behavioral data and investigate the market.
From Gen Z to seniors! Commonalities and differences in how they select rental property
COVID has dramatically changed how we live and work. What are people looking for in a new place when starting a “new chapter” in their life? With some Gen Z are old enough to live on their own, how has preferences for housing changed? We researched preferences by generation when it comes to rental property.
A 170% increase from 2021! How much has demand for inbound travel to Japan bounced back since pre-COVID?
"Inbound" refers to "international visitors/visitation to Japan for sightseeing.” Japan has relaxed its mask guidelines and border regulations, raising expectations for inbound travel. We compared current and pre-COVID inbound travel and researched the countries of origin and the popular prefectures among tourists.
UNIQLO, GU, H&M...Digital marketing strategies of Fast Fashion industry
As prices rise, price-conscious consumers continue to rely on affordable fast fashion brands. We focused on UNIQLO, GU, and H&M, analyzing online visits to their websites/apps to find out which channels they use, what kind of people they are attracting, and what their strategies are in Japanese market.
Marketing strategies of global cosmetic brands 【Luxury brands】
Cosmetics from China and Korea are garnering attention in Japan, but reputable Western luxury brands are not to be outdone. We analyzed the cosmetics websites of Estée Lauder, Chanel, Lancôme, Dior, and Yves Saint Laurent, with insights from a beauty analyst who used to work for Chanel as the Executive Makeup Artist.
What is "Time Performance"? Marketing Case Study of "Taipa Supremacy" Among Generation Z
Many Gen Zers are conscious of “taipa," short for “time performance," in various aspects of their daily life. So much so that the term "taipa supremacy" has emerged. This case study provides an overview of "taipa," its values, and marketing examples to understand the psychology and latest trends among Gen Zers.
Cluster analysis of those interested in "Fuel Efficiency"
Gasoline prices have skyrocketed due to high prices of crude oil, affecting logistics and putting a strain on household budgets, influencing a greater awareness in energy conservation. Using VALUES’ online behavior analytics tool “story bank,” we conducted a cluster analysis of people interested in "fuel efficiency."
Popular AI Image Generators, “Midjourney” and “Stable Diffusion.” Who are giving attention?
We will investigate "Midjourney" and "Stable Diffusion" AI Image Generators, which allow anyone to generate images from keywords. Let’s look into it users, its purpose, the reason for its popularity, and its strengths. We will analyze the data of the interest group and analyze our user experience.
Toyota, Nissan, Honda: Analysis of Top Automotive Companies' Strategies seen from each websites
The automotive industry suffers from semiconductor shortage due to the pandemic and war in Ukraine. However, the industry is experiencing a major shift to EVs, globally. Japan, a major auto manufacturing market, is seeing changes in the industry’s digital. We explore websites of three major auto manufacturers.
Website traffic increased by 12 times in one year! Analyzing the "Smart Brain Dock" strategy with online behavioral data
"Smart Brain Dock" rebuffs the idea that brain docks are time-consuming and provides viewable test results within 30 minutes. Why has this service attracting more and more user interest? This time, we will analyze Smart Brain Dock's customer attraction strategy using VALUE's online behavior analytics tool Dockpit.
The Butterfly Circuit: Eight Motives for Information-Seeking and Creative Ideas that Stick with Consumers
The "Butterfly Circuit," a framework developed in collaboration with Google, describes the information-seeking process that leads to a purchase. We will present the reality of information-seeking considering the "Butterfly Circuit," its application to communication strategy, and provide insightful suggestions.
What apps are popular among different generations? Trending apps of 2022 by age group
Smartphone apps are now an essential part of daily life. We researched the trending apps of 2022 by age group. The results show many interesting trends, such as the influence of COVID-19, and some age groups use apps with similar functions, but apps offered by different companies.
Characteristics of users using @cosme’s live commerce based on online analytics
Live commerce is gradually attracting attention in Japan. With the interactive nature between the seller and viewer, companies in different industries are adopting it. We will focus on live commerce adopted by @cosme, a cosmetics and beauty website and investigate the user characteristics of live commerce participants.