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Gen Z has high interest in the SDGs, is that true? Reality of interest in the SDGs - PART 3

How should companies address their SDGs initiatives for a positive response and effectiveness and create SDGs products that lead to business opportunities? Based on VALUES’ survey and online behavioral data, we researched “action / interest / non-interest" consumers to understand how to approach action/interest groups.

What factors make a game popular? Analyzing a very popular Nintendo Switch game

We live in an era where we consume large amounts of content. What make certain content popular? We will focus on the Nintendo Switch game the “Watermelon Game” that gained sudden popularity in Japan, and by analyzing consumers reacting to the trend, we will study the factors that made it buzz.

Analyzing Chiikawa (= Something Small and Cute) fans! Why are adults so hooked?

In recent years, the character Chiikawa has rapidly gained popularity among adults. In this article, we explore the fascination with the character by analyzing the Chiikawa fan persona. We will also examine how brand collaborations affected “Oshikatsu,” the marketing strategies, and the actual “Oshikatsu” activities.

The coffee market heats up in China: Power of the young consumers and diversifying sales methods

The popularity of coffee has been growing in China, becoming a part of everyday life. Younger consumers “updating” their coffee consumption style and the diversification of sales methods are major factors. We will provide an overview of China's coffee market using data and introduce the main factors behind its growth.

Japanese “omakase” meets Thai food culture! What are the reasons for its popularity?

Japan’s “omakase” is becoming popular in Thailand. “Omakase” is often associated with luxury, and in Thailand, it can be 10 to 100 times the price of food stalls and other restaurants. We explore how the Thai culture of dining out, the growing middle-income class, and the social media contributed to its popularity.

Growing popularity of the beauty ingredient “retinol”! What is the difference with people who are interested in “cica”?

Recently, “retinol” is promoted in ads for its wrinkle-reducing effects. Once considered difficult to incorporate into cosmetics, many Japanese and Korean cosmetics now have retinol products. What made people interested? We compared it with data for the ingredient cica, which has exploded in popularity in recent years.

7 cutting-edge marketing examples of banking apps around the world

For financial institutions, apps are important channels for connecting with customers. However, there are common concerns that “the number of users show little growth” or they are “not making effective use of the customer base.” We will introduce examples of how financial institutions are marketing their apps.

Are non-gamers also using it? Usage trends of the new sleep app Pokémon Sleep

Pokémon released a new sleep app . What kind of people are using Pokémon Sleep, the game app attracting attention that uses sleep? We investigated its usage following its release and the nature of its users.

Thai cosmetics are trending among Gen Z? The appeal of Thai cosmetics is evolving in its own unique way

Following the “Korean” and “Chinese” trends among Gen Z, the popularity of “Thai cosmetics” and “Thai beauty” is growing on social media. We will introduce the appeal of “long-lasting” Thai cosmetics that remains “smudge-free” in the hot and humid climate of Thailand and that continue to evolve in its own unique way.

What kind of people use Threads? Will it be the alternative to Twitter?

On July 6, 2023, Meta announced its new social media platform Threads, and it had over 100 million users in just five days after its release, becoming a potential candidate for replacing X (formerly Twitter). We will be analyzing the personalities of Threads users and predict future trends.

What is Cause-Related Marketing? Its Effects, the Reasons it's Gaining Attention, and Corporate Case Studies

Cause-related marketing connects part of the profits from the sales of products or services to donations, benefiting environmental protection and societal contributions. In this article, we will discuss the concept and effects of cause-related marketing and delve into successful corporate examples.

Ghibli's latest work "The Boy and the Heron”: successful advertising-free strategy

"The Boy and the Heron," Director Hayao Miyazaki's first feature film in 10 years, was released in July 2023. It attracted attention for its unconventional release, with no ads, previews, announcements for its casting, etc. We will investigate consumer behaviors surrounding Studio Ghibli's "The Boy and the Heron.”

Latest trends in men's cosmetics [2023]! Actual purchasing behaviors and motivation for beauty. Differences by age group

The men's cosmetics market continues to grow, with more and more men using skin care and hair care products as well as makeup. We surveyed and analyzed the latest trends in 2023 to look at differences in the actual purchasing of men's cosmetics across age groups and understand the motivations behind beauty among men.

Investigating trends in the growing gummy candy market: Gummy candies can improve sleep quality?

Trends are always changing in the candy industry, with new products hitting the market daily. We investigated the recent markets trends surrounding gummy candy and compared it with that of gum, a popular treat that is also a snack that people like to chew on when they are hungry.

“16Personalities” is drawing attention among Gen Z: Its growing popularity is due to “job-hunting” and “social media”?

The 16Personalities personality test is becoming popular among young people. Celebrities have also shared the results of their personality diagnosis on their social media. When we researched the usage trends of 16Personalities, we found that Gen Z is using it for job-hunting and writing their profiles.

How to solve the labor shortage in agriculture? Focusing on “casual experiences” and “potential needs in urban areas”

Labor shortage in agriculture is a big issue today. Agriculture is vital to achieving the SDGs. Its weakening can result in an unstable food supply and economic decline in rural areas. Using online behavioral data, we will analyze the segment with potential interest in agriculture and ways to solve the labor shortage.

Which service will replace Twitter? Distributed social network services are attracting attention

On July 1, 2023, Twitter imposed temporary API restrictions limiting the daily number of tweets that can be viewed. In response to Twitter’s changes, people are searching for alternatives to switch to. We researched the services that may replace Twitter, the user profiles, and the current switches happening.

"Rice flour" attracts attention due to soaring prices: Different points of attraction by age

We will be analyzing the “rice flour” food trend for food industry marketers, food trend enthusiasts, and health-conscious people. Rice flour has been attracting attention as a wheat flour substitute due to soaring prices of imported foods. We studied the market to understand the consumers interested in rice flour.

Youth vs. seniors. Different needs in travel

On May 8, 2023, the Japanese government removed voluntary COVID-19 preventative measures. With travel restrictions lifted, travel is gradually returning. In this article, we analyzed the differences in search behavior between people in their 20s and those in their 60s and over for the keyword "tourism.”

Gen Z Search Word Ranking! Why is "Sailor Moon" trending? （May 2023）

In this series, Gen Z data analysts analyze the behavioral data of Gen Z. We will be presenting three trends in Japan based on search rankings: "Tears of the Kingdom," "Sailor Moon," and "sunburn." By integrating data and real Gen Z voices, such as the popularity of Sailor Moon, so we better understand their needs.