Who are the people paying attention to the anime “Frieren: Beyond Journey's End”? Analyzing reasons for its popularity

Who are the people paying attention to the anime “Frieren: Beyond Journey's End”? Analyzing reasons for its popularity

Among works aired starting fall 2023, “Frieren: Beyond Journey’s End" has received lots of attention. Popular since it’s April 2020 serialization, it has received praise and won the 14th Manga Award and 25th Osamu Tezuka Cultural Prize. We analyze the reasons for its success and attributes of users showing interest.


目次

About “Frieren: Beyond Journey’s End”

The story of “Frieren: Beyond Journey’s End” begins when four people, including the mage Frieren, the hero Himmel, the priest Heiter, and the warrior Eisen, defeat the Demon King. The four of them returned triumphantly to the capital after a 10-year journey, and were basking in the afterglow for a while, but for Frieren, whose lifespan is over 1,000 years, it was just a fleeting moment. After 50 years, the three of them meet again, and the time will come for them to say goodbye.

Frieren, who doesn't show much emotion and has no interest in other people, decides to go on a journey to get to know people after witnessing the death of his friends. While the theme is human life and death, from encounters with various characters and sometimes intense action scenes, and you will be drawn into an epic fantasy.

The anime adaptation was decided almost at the same time as the ninth volume of the book was released in September 2022, and it attracted attention, and as of October 2023, the cumulative circulation of the eleventh volume has exceeded 11 million copies. The first TV anime adaptation was aired as a two-hour special on “Friday Road Show” (Nippon Television Network), which also became a hot topic.

Official “Frieren: Beyond Journey’s End” website

© Kanehito Yamada / Tsukasa Abe / Shogakukan / “Frieren: Beyond Journey’s End” Production Committee

The reason behind the popularity of “Frieren: Beyond Journey’s End”

Now, let's explore the background behind the popularity of “Frieren: Beyond Journey’s End” based on online behavioral data.

*We will use VALUES' online behavioral analytics tool “Dockpit,” which can analyze competitors’ websites and research trends using online behavioral data that is updated monthly.

The number of searches increased dramatically after the first broadcast on Friday Road Show

First, let's take a look at the trends in the number of users searching for “Frieren: Beyond Journey’s End” over the past year.

As shown in the graph below, the number of users searching rapidly increased in June 2023, and then quickly exceeded 560,000 UU (unique users) in September. In June 2023, when it was decided that "First 2-Hour Special: Departure Chapter" would be broadcast on Friday Road Show, the announcement video posted on X (formerly Twitter) was viewed more than 170 million times, and collected approximately 110,000 likes (as of November 2023).

September 2023, when the number of UU exceeded 560,000, was the month when its was broadcast on Friday Road Show. It also attracted attention as the first anime series to be aired on Friday Road Show.

Trends in the number of users searching for “Frieren: Beyond Journey’s End”

Period: November 2022 - October 2023
Device: PC and smartphone

translated by VALUES

What are the combined keywords among people searching “Frieren: Beyond Journey’s End”?

Next, we will analyze the words that were searched at the same time as “Frieren: Beyond Journey’s End.” The top 10 words are shown in the table below.

The second most searched word “free” seems to have been influenced by the campaign making volumes 1 to 10 of the original comics available for free the manga app “Sunday Webry,” which was launched in conjunction with the Friday Road Show broadcast. The campaign was held for a limited time of 48 hours until Friday's broadcast time to commemorate the cumulative sales of over 10 million copies and 100,000 followers of the original work’s official X account.

“Friday Road Show” followed in third. The main episodes were made available one after another on each streaming service from midnight the day after the program aired, and it achieved the top viewing ranking on most streaming services including Netflix. From these things, it is clear that Friday Road Show was a major catalyst for the popularity of “Frieren: Beyond Journey’s End.”

“Frieren: Beyond Journey’s End” combined word ranking

Period: November 2022 - October 2023
Devices: PC & smartphone

User attributes of people searching “Frieren: Beyond’s Journey’s End”

Next, we will analyze the user attributes of people searching “Frieren: Beyond Journey’s End.”

Most of the fans are in their 40s, with slightly more men

It was found that 54% of users are male, with the largest number being in their 40s, followed by those in their 50s.
Comparing the user attributes of people using “Sunday Webry” as a whole, it can be seen that the ratio of women is high and the age group is also high (many are middle class).

User attributes of people searching “Frieren: Beyond Journey’s End” by gender

Period: November 2022 - October 2023
Devices: PC & smartphone

User attributes of people searching “Frieren: Beyond Journey’s End” by age group

Period: November 2022 - October 2023
Devices: PC & smartphone

(Reference) “Sunday Webry” user attributes

Is “Frieren: Beyond Journey’s End” a long-awaited anime among fantasy fans?

Furthermore, we analyzed other keywords of interest among people searching for “Frieren: Beyond Journey’s End” and found the following rankings. There are many popular otherworldly fantasy stories that have been made into a TV anime, and it is assumed that the TV anime adaptation of “Frieren: Beyond Journey’s End” has been long-awaited by fans.

Ranking of words of interest to people searching “Frieren: Beyond Journey’s End”

Period: November 2022 - October 2023
Devices: PC & smartphone

People also gather on the official “Frieren: Beyond Journey’s End” website

Next, check the number of customers on the official “Frieren: Beyond Journey’s End” website.

The number of UU on the official “Frieren: Beyond Journey’s End” website also increased rapidly in September

First, let's look at the trends in the number of UU. As with the number of people searching, you can see that it achieved approximately 800,000 UU in September 2023, when it first appeared on TV on Friday Road Show. The official website showed a slight decline in the number of UU the following October.

Change in the number of UU on the official “Frieren: Beyond Journey’s End” website

Period: November 2022 - October 2023
Devices: PC & smartphone

Mainly traffic from organic searches, but traffic from referral websites has also increased since September

Looking at the traffic sources over time, organic search accounted for the majority of customer acquisition in September 2023. The number of people visiting referral websites, which was rarely seen before, has also increased.

The following three referral websites attracted a large number of customers.
1st: List of new anime programs “Autumn 2023 (September, October onwards)
2nd: Animate Times
3rd: Nippon Television Broadcasting Network (NTV)

In addition, social media that attracted the most traffic are the following.
1st: X (formerly Twitter)
2nd: YouTube

Changes in the traffic source of the official “Frieren: Beyond Journey’s End” website

Period: November 2022 - October 2023
Devices: PC & smartphone

Will “Frieren: Beyond Journey’s End” continue to be popular?

So far, we have analyzed the trends of searches and users visiting the official "Frieren: Beyond Journey’s End" website, but since the number of these users has increased rapidly since September 2023, we are curious about what kind of movements will occur in the future.

The following is a comparison of simultaneous search words in September and October 2023 from the latest Dockpit data.

In September, the majority of search terms seemed to be new users, such as "Friday Road Show," "TVer," and "broadcast date," but in October, search terms such as "characters (Fern, Aura, etc.)," "viewership ratings," and words that take a slightly more in-depth approach, such as "overseas reaction," are increasing.

“Frieren: Beyond Journey’s End” combined search word seasonal comparison September 2023 VS October 2023

Period: November 2022 - October 2023
Devices: PC & smartphone

Summary

“Frieren: Beyond Journey’s End” is the story of the mage Frieren, the hero Himmel, the priest Heiter, and the warrior Eisen, who defeat the Demon King.

“Frieren: Beyond Journey’s End” is the story of the mage Frieren, the hero Himmel, the priest Heiter, and the warrior Eisen, who defeat the Demon King.

Almost at the same time as the ninth volume of the book was released in September 2022, the anime adaptation was decided on and became a hot topic, and as of October 2023, the cumulative circulation of the eleventh volume has exceeded 11 million copies. The first TV anime adaptation was aired as a two-hour special on "Friday Road Show" (Nippon Television Network), which also became a hot topic.

What is “Frieren: Beyond Journey’s End” about?
“Frieren: Beyond Journey’s End” is the story of the mage Frieren, the hero Himmel, the priest Heiter, and the warrior Eisen, who defeat the Demon King.

What is the reason behind the popularity of “Frieren: Beyond Journey’s End”?

The number of users searching for “Frieren: Beyond Journey’s End'' increased rapidly in June 2023, and the number quickly exceeded 560,000 UU in September.
June 2023 was the timing when it was decided that "First 2-Hour Special: Departure Chapter" would be broadcast on Friday Road Show, and September was the month it was broadcasted. It is clear that it attracted attention as it was the first anime series to air its first episode on Friday Road Show.

What are the characteristics of people searching “Frieren: Beyond Journey’s End”?

It was found that 54% of search users are male, with the largest number being in their 40s, followed by those in their 50s.
Comparing the user demographics of “Sunday Webry" as a whole, it can be seen that the majority of users are female and of an older age group.

Furthermore, we analyzed other keywords of interest among users searching for “Frieren: Beyond Journey’s End” and found the following rankings. There are many popular fantasy stories from another world that have been made into TV anime, and it is assumed that the TV anime adaptation of “Frieren: Beyond Journey’s End" has been long-awaited by fans.

What is the user trend of the official “Frieren: Beyond Journey’s End” website?

The number of UU on the official website also increased rapidly in September 2023, reaching approximately 800,000 UU. However, the official website showed a slight decline in the number of UU the following October. The majority of customer acquisition routes are natural searches, and from September onwards, the number of visitors via referral websites has also increased.

Will “Frieren: Beyond Journey’s End” continue to be popular?

Even when comparing the most recent September and October, we found that search words have changed from the title and broadcast dates to more in-depth keywords, such as character names, audience ratings, and overseas ratings. As the number of fans continues to increase, the popularity of the main character and voice actor may also grow.

About Dockpit

▼Data from Dockpit was used in this case study. Dockpit is an online behavior analytics tool provided by VALUES, Inc., and it allows you to access online behavioral data (updated monthly) via your browser so you can research competitor websites and investigate trends. There is a FREE version of Dockpit, so if you are interested in using it, please register below.

dockpit Get free version

※日本語での記事はこちらをご確認ください

アニメ『葬送のフリーレン』に注目している人とは?ヒットの背景を分析

https://manamina.valuesccg.com/articles/2925

2023年の秋アニメの中で最も注目されている作品の一つが、『葬送のフリーレン』です。山田鐘人原作、アベツカサ作画で、少年サンデーコミックス(小学館)で連載が開始されたのが2020年4月。エルフの魔法使いフリーレンが、勇者ヒンメルなど仲間たちと共に魔王を倒し、世界平和をもたらした後のストーリー。連載時から人気で、「第14回マンガ大賞」「第25回手塚治虫文化賞」を受賞するなど高い評価も得ています。今回は『葬送のフリーレン』のヒットの背景や、注目している人の特徴などを分析していきます。

この記事のライター

Born and raised in the Bay Area, U.S.A, I was fascinated by the different social and purchasing behaviors between Japanese and American consumers. I studied communication for undergrad and international marketing for my graduate studies. My professional background is in bilingual recruitment and Japanese-English translation.

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